.new is always better

The .new domain is like Raycast, but for top-level domains (TLD). It’s blazingly clean and let’s you create sheets, notes, send dm’s, and much more. It’s intended to provide users with a shortcut to quickly create new types of content.

I took 8 years of spanish in school — but at age 32 I learned that I could type “docs.new" into chrome and instantly get a blank google doc and that was the most important palabra I ever learned. — Shaan Puri

A Trend Toward Action

The .new domain is all about action. It's the right choice if you want to help your users to move fast. In fact, there appears to be a growing trend in this direction. Here are a few practical examples of .new domains:

• notion.new — Opens a new page in Notion

• dm.new — Shares a link directly to your X/Twitter DMs

• post.new — Writes a new post on WordPress

• gist.new — Creates a new GitHub Gist

• sheets.new — Creates a new Google Sheets spreadsheet

• sell.new — Starts a new listing on eBay

• playlist.new — Creates a new Spotify playlist

• lecture.new — Records your lectures instantly with AI that takes notes for you

• canva.new — Opens a new Canva design

• cal.new — Adds new Calendar events to your Google Calendar

• linear.new — Creates a new issue or task in Linear

I began to wonder why more startups aren’t doing this. I feel like there is room for more. Here are some ideas for .new domains that are still available on the day this post is published:

• row•new — To add entries to a No-Code database or CRM

• box•new — To create a sandbox environment for coding

• cron•new — To create cron-expression via a dedicated generator

The .new domain serves as both a shortcut and a branding tool. Companies can use these custom domains to simplify user access and reinforce their brand recognition. One option for creating such domains is Dub, which is of course - you guessed it - accessible at dub.new.

If it resonated, I would love to hear from you! You can reach me via Twitter DMs — dm.new/nklswbr